Gemini: men's jewellery handmade in Belgium
Following its success in Benelux, France, and Austria, Gemini now aims to conquer the German market. At INHORGENTA, the brand will present classic and elegant men's jewelry for everyday wear.
Expansion in Germany
Gemini is dedicated entirely to men's jewelry. The brand creates casual jewelry from 316L stainless steel, titanium, leather, and carbon fiber. Since 2018, Gemini has also been authorized to use the "Handmade in Belgium" label, which further enhances the brand's appeal. Owner Arne Schelkens explains:
Last year, GEMINI celebrated its 10th anniversary and decided to conquer the German market. With a 5-person sales team, we will win the hearts of German customers in the coming years. In Benelux, Austria, and France, GEMINI is already the benchmark for men's jewelry.
Bestsellers 2024: Silver and Black
In men's jewelry, classic colors like black and silver are at the top of the list. This was also the case with Gemini in 2024 – but spherical bead bracelets made of semi-precious stones in various designs were also popular. Now this trend is waning somewhat, and jewelry made of stainless steel and carbon is in higher demand.
New products for 2025: Titanium and carbon
Among the new products that Gemini will present at INHORGENTA are pieces of jewelry made of titanium and carbon, which become fashionable eye-catchers thanks to golden accents. Arne Schelkens The decision is justified as follows:
Jewelers are urging us to develop jewelry using advanced technology and modern materials. The new 2025 collection meets this demand: modern shapes and materials unite in a masculine design.
For the Belgian brand, INHORGENTA is a key location to establish a strong economic position. Owner Arne Schelkens explained:
INHORGENTA is an important trade fair because it is attended by many European retailers and hundreds of German professionals. Nowhere else in Europe can this potential be found. While trade fairs in France, the Netherlands, and Belgium are struggling to survive, INHORGENTA remains crucial for sales in Europe.
Discover Gemini's men's jewelry in Hall A2 at booth 241.
Annegret Moser
