DUGENA unveils something new
DUGENA revealed the secret at INHORGENTA 2025.
DUGENA presents an exclusive wedding watch concept: A new sales opportunity for jewelers and wedding fashion providers
The long-established brand DUGENA is setting new standards in wedding accessories and presenting its innovative concept for wedding watches. With individually customizable watch sets, DUGENA offers bridal couples the opportunity to wear a unique symbol of their love. Jewelers, wedding ring retailers, and bridal fashion providers can expand their portfolios and benefit from new sales potential – all without warehousing or the risk of stockouts.
All watches are "Made in Germany," following the brand's more than 100-year-old tradition and manufactured in Meisenheim. High-quality materials such as stainless steel, sapphire crystal, and precise movements guarantee a long lifespan. Each watch also comes with a certificate of authenticity, confirming its quality and origin.
An innovative sales model: flexibility without capital commitment
DUGENA pursues a clever sales strategy that offers retailers maximum flexibility: Jewelers and retailers can offer the wedding watches without the need for their own warehousing and without capital commitment risk. An elegantly designed presentation box, an online configurator, and a B2B portal guarantee an exclusive buying experience in a minimal sales area. Available from just €319, the watches offer excellent value for money and can be perfectly integrated into existing retail spaces.
More than just an accessory: Wedding watches with style and emotion
DUGENA wedding watches combine elegant designs with the option for personalization. With over 500 configuration possibilities, couples can choose their watches to match their personal preferences and wedding attire. The watches feature sophisticated dials in ivory, blue, or black, paired with cases in gold, silver, or two-tone. High-quality metal or leather straps ensure a particularly refined look. Furthermore, a personal engraving creates a unique and emotional keepsake.
Comprehensive support for retailers: Marketing and sales from a single source
DUGENA provides its retail partners with a range of services to support sales. These include high-quality advertising materials, social media campaigns, and listing on the DUGENA website. Personal support from the sales force and fast response times ensure smooth sales processing and provide retailers with the necessary support.
An emotional product for special moments
DUGENA wedding watches are not only a stylish accessory for the wedding day, but also a meaningful gift for many other anniversaries such as silver or golden wedding anniversaries. Thanks to the practical quick-release straps, the watches are also a flexible companion in everyday life – a keepsake that will remind you of special moments for years to come.
With this unique concept, DUGENA is setting new trends in the wedding market and offering jewelers and bridal fashion providers the opportunity to expand their product range while benefiting from a secure, risk-free sales model.
