Blush Jewels: Feminine gold jewelry for big moments
Blush creates gold jewelry in delicate designs that exude femininity and emotion. The Dutch brand is very successful in the price segment with cubic zirconia, but also plans to continue focusing on its own jewelry line with lab-grown diamonds in 2025.
Delicate styles and high-quality materials
The Dutch brand Blush Jewels was founded on the premise that well-crafted jewelry has the power to open the heart to emotional connections with others. Blush becomes an expression of deep feelings that people display through the jewelry; the brand name is an allusion to the gentle blushing of the cheeks. The sensitive side of people is expressed through the minimalist and delicate design of the jewelry pieces.
The delicate jewelry creations are particularly well-suited for combining in trendy layered and stacked looks. This allows for individual styling and can boost repeat sales. The use of 14-karat gold places Blush in the upper price range for lifestyle jewelry.
The manufacturer draws a positive conclusion for 2024, confirming the success of the offering: Blush's collections sold very well with the brand's new and existing partners and contributed to an increase in sales for jewelers, reports CEO Chagai Goldstoff.
Blush positions itself with lab-grown diamonds
Blush allows its retail partners to choose the price segment in which they want to position themselves. The manufacturer produces its timeless jewelry in 585 gold either with cubic zirconia stones in the entry-level segment, with lab-grown diamonds in the mid-price segment, and with natural diamonds in the higher price segment.
The lab-grown diamond line was launched at the end of 2023 and has brought the Dutch brand some success since then. CEO Chagai Goldstoff provides insights into performance:
The cubic zirconia line remains the brand's flagship and a key driver of sales for our jewelry partners. We launched the lab-grown diamond line in the fourth quarter of 2023, and it has been even more successful than we could have imagined. On average, our retailers have achieved three times their investment in lab-grown diamond jewelry in the first year. Therefore, we are continuing to invest in this line and anticipate strong growth in the coming years. We want to demonstrate that Blush is the right partner for retailers who want to sell lab-grown diamond jewelry.
Blush will once again use its presence at INHORGENTA this year to showcase new products and strengthen and expand its relationships with retail partners. Visit Blush Jewels in Hall A2, Booth 225.
Annegret Moser
