Poiray
Precious, playful, contemporary
You can find Poiray at INHORGENTA in the French Pavilion, Hall A1.228.
Poiray – the French brand based at Place Vendôme in Paris since 1975 – stands for elegant, creative jewelry that blends everyday life with luxury. The Maison set milestones with the Ma Première watch (1987) and the iconic Cœur Entrelacé (1993). Colored gemstones and innovative designs characterize collections such as L'Attrape-Cœur and Dune de Poiray. Anniversary editions and new boutiques, including one in Lyon in 2023, underscore Poiray's timeless modernity.
Heart Relaxation
The heart shape evolved from an ancient symbol to a worldwide sign of love. Inspired by ivy leaves in ancient Greece, it became an emblem of passion during the Renaissance. Since the 15th century, it has adorned jewelry and art. .
Poiray made the heart a trademark in the 1980s, especially with the Cœur Entrelacé-Collection (1994). With gold, diamonds and, since 2023, enamel, the heart remains a symbol of timeless romance in Poiray's jewelry creations.
POIRAY CELEBRATES 30 YEARS OF "MA PREMIERE MINI"„
Since its introduction in 1994, the Ma Première Mini has been considered a symbol of Poiray's women's watches. With its 21x18mm case and iconic bezel, it embodies timeless elegance. Thanks to the innovative "Presto" interchangeable strap system, the straps can be effortlessly swapped, allowing the watch to perfectly match any mood and outfit. To celebrate this special anniversary, Maison Poiray presents two new, refined versions of the elegant Ma Première Mini women's watch:
The Ma Première Mini Cadran Tressé is distinguished by its rectangular case with rounded edges and an elegant, fluted bezel – inspired by the Art Deco style. The woven silver dial creates a sophisticated interplay of light and shadow. The watch is available in stainless steel and a gold-plated version and is complemented by two new brown woven calfskin straps.
The Ma Première Mini Cadran Pastel impresses with a sand-colored sunburst dial and a two-tone calfskin strap in honey and ivory tones. Subtle saddle stitching lends the design a modern and feminine touch.
More about „Ma Première“ is also available to discover here
About Ma Première
Poiray revolutionized the watchmaking world in 1987 with interchangeable straps and iconic Art Deco design. The Ma Première and Rive Droite collections combine playful elegance with meticulous craftsmanship. With diamonds, colored gemstones, and innovative cuts, Poiray sets the standard in haute joaillerie.
