POINTtec presents watches for every need

POINTtec | Hall A1, stand 114.

With its brands ZEPPELIN, Ruhla and Bauhaus Dessau POINTtec Products Electronic GmbH positions itself as one of the most versatile providers of mechanical wristwatches "Made in Germany". At INHORGENTA, the company demonstrates how automatic watches can be offered across different price ranges – from deliberately accessible entry-level models to sophisticated timepieces with Swiss movement technology.

The approach is clear: mechanics should remain tangible. At the same time, it should appeal to different target groups – from design enthusiasts to technology buffs and watch aficionados. Accordingly, POINTtec deliberately offers a broad portfolio.

ZEPPELIN – Atlantic with a new price point

With the new ZEPPELIN Atlantic Swiss Automatic Power Reserve POINTtec presents an important development within the brand. For the first time, a Swiss automatic movement is used. Sellita SW279.2 for use. With this caliber, new for ZEPPELIN, the brand is also entering a new price point: 1,499 euros. The model is positioned between the well-known regulators and chronographs.

The third generation of the Atlantic also boasts a revised, more modern graphic aesthetic. Clean lines, contemporary typography, and a balanced design underscore the brand's ambition to combine classic aviation inspiration with modern design.

Ruhla – Space Control Sigmund Jähn

This model of Ruhla tells a story of German technology and spaceflight history – named after the first German in space. At the same time, it exemplifies the Ruhla brand's ambition to combine historical references with modern mechanics.

Inside, a Miyota 8315 Automatic movement with 60-hour power reserve. This aspect was a deliberate choice: the watch is "weekend-proof" and continues to run reliably even after two days of not being worn. Priced at 449 euros The Space Control positions itself as a mechanical watch with history and high everyday utility.

Bauhaus Dessau – Mechanics for Beginners

POINTtec's entry into the world of mechanical watches is marked by the new generation of... Bauhaus Dessau automatic watches. In its current version, the models feature the proven Miyota 8215 equipped with a simple, but robust and reliable automatic movement.

With a price of 299 euros These watches are aimed at design-conscious buyers who consciously want to enter the world of mechanical watchmaking. At the same time, POINTtec points out that both Bauhaus Dessau and Zeppelin offer a significantly broader range: extending all the way to... Automatic chronographs with chronometer certificate and prices of up to 2,499 euros.

One provider, many facets

With its brand portfolio, POINTtec demonstrates at INHORGENTA that mechanical watches don't have to be an exclusive niche product. Rather, the company sees itself as a provider of automatic watches for different budgets, design preferences, and technical requirements – consistently developed and manufactured in Germany, with a clear focus on reliability, heritage, and contemporary design.

POINTtec presents its brands ZEPPELIN, Ruhla and bauhaus Dessau at the INHORGENTA 2026 in Hall A1, Stand 114.

Images: ©POINTtec; Editorial staff: INSIGHT LUXURY & INSIGHT INHORGENTA