G-SHOCK presents another limited edition with British rapper Central Cee
G-SHOCK presents a special edition of the “6900” series in collaboration with British rap star Central Cee. The limited edition watch combines the robustness of G-SHOCK watches with the distinctive style of Central Cee’s own streetwear brand SYNA.
The rapper has been a brand ambassador for Japanese watch brand G-SHOCK since 2024 and has incorporated design elements from SYNA into this edition for the first time.
The musician was undoubtedly inspired by his travels and his music when reinterpreting the G-SHOCK DW-6900 model.
The result of this creative process is the DW-6900CC25-4ER, which is water-resistant to 20 bar and features a resin case (53.2 × 50 × 18.7 mm) in a deep Bordeaux red reminiscent of old British passports.
The SYNA logo is engraved on the back of the case, while another logo appears on the dial when the backlight is switched on.
In addition to accurate timekeeping, the functionality includes a stopwatch, alarm, timer, lighting, and calendar.
“I’ve been a fan of G-SHOCK since day one. The ‘6900’ is my go-to watch—I wear it almost every day,” says Central Cee.
“Fans have been eagerly awaiting this project, and we are delighted to present the next phase of our partnership with Central Cee through his SYNA brand. He embodies everything G-SHOCK stands for—resilience, creativity, and cultural relevance—and is now telling his story through an icon that has been with him since childhood,” adds Jonny Erazo, Head of UK B2C Marketing, G-SHOCK.
(RRP €149)
