G-Shock launches special model for International Women's Day
To mark International Women’s Day on March 8, G-Shock is presenting the new “GMA-P2126W-8A,” a special model that incorporates the striking octagonal design of the “2100” series and combines it with elegant details.
Based on the compact “GMA-P2110” with a metallic bezel, the new model is a 41-gram lightweight G-Shock that is water-resistant to 20 bar and features a powerful, consistent color scheme of dark gray with gold accents. Bio-based resin derived from renewable organic raw materials is used for the central components of the bezel and strap. (RRP: €129)
A portion of the sales proceeds in Japan will be donated to the Japanese Organization for International Cooperation in Family Planning (JOICFP). The organization is committed to creating a world in which all women can live healthy lives and make self-determined decisions about their lives.
G-Shock campaign with artist Ran Tondabayashi
The face of the campaign for the “GMA-P2126W-8A” is artist Ran Tondabayashi. In her work, she combines techniques such as collage, illustration, painting, three-dimensional work, and video. By combining everyday motifs, she creates visually striking works that are known for their striking contrast between bizarre and charming elements.
In addition to designing CD covers and directing music videos, she also works on advertising graphics, interior design concepts, and collaborations with fashion brands. She got her stage name from Ikeda Takafumi, a well-known Japanese musician who also performs under the name Rekishi.
International Women’s Day
International Women’s Day on March 8 was officially recognized by the United Nations in 1975. It stands for women’s rights, equality, and the recognition of women’s achievements in society, politics, business, and culture worldwide.
