BA111OD and a new chapter 8: Past, present and future in two watches
BA111OD on the Inhorgenta 2026Hall A1, Booth 216
A modern sales concept and equally striking visualization of the brand name – Baillod = BA111OD – reflect a deep connection to the art of watchmaking and the Neuchâtel region. Since 2019, founder Thomas Baillod has been making a name for himself with his Swiss-made watches and his unique, phygital sales concept.
„It’s about the evolution of traditional and online retail, that is, physical and digital commerce. I also call it We-Commerce, because it’s about the community. The advantage is that you not only delegate distribution, but also marketing. That’s not possible with pure e-commerce. This means that I’ve completely reinterpreted the three things that are essential for sales – point of sale, service, and warehousing,“ explains Thomas Baillod, founder of BA111Od.
The lecturer in watch marketing and founder of the Watch Trade Academy explains what this is all about and how the jeweler can become part of his community at his Inhorgenta stand in the Watch Boutique in the watch hall A1.
Here you can also discover the brand's latest innovation, the "Baillod Family Legacy Special Editions": two timepieces that are a special tribute to the centuries-old watchmaking roots of the Baillod family in the canton of Neuchâtel.
Inspired by a family pocket watch from the late 19th century, Thomas Baillod aims to translate more than 250 years of watchmaking history into a contemporary language with this special edition – as a dialogue between memory and creation. Respecting history without being limited by it. This is how Baillod formulates his philosophy.
BA111OD/Baillod – a name with history
The name Baillod has been part of Neuchâtel's history for centuries. The earliest known mention is found in 1341 in a church window in Môtiers – one of the oldest documented family presences in the canton. In 1775, the name first appears in the registers of the watchmaking trade, thus laying the foundation for a mechanical culture that has continued to develop for more than 250 years.
In 2019, Thomas Baillod founded BA111OD, thus projecting this watchmaking heritage into the future. But not to preserve it, as Thomas Baillod emphasizes.
Instead, he sees his brand as an independent, sophisticated and accessible vision of Swiss-made watchmaking with a direct, unfiltered relationship with the community.
„Two and a half centuries of history do not represent an end, but a beginning. This heritage accompanies our path without dictating it – it gives us the drive to continue shaping the future freely, with precision and independence, respecting what has been handed down, without ever standing still,“ explains Thomas Baillod.
„Chapter 8 – Baillod Family Legacy Special Editions“
In 2025, BA111OD included a late 19th-century pocket watch – signed by Charles Baillod, Locle – in its Heritage collection. Based on this, creative director Liliane Murenzi developed two special editions, translating the defining characteristics of the pocket watch into a contemporary wristwatch.
The guilloché dial is reminiscent of the engraved decoration of its historical inspiration and is complemented by Roman numerals and a classic railway minute track. The small seconds subdial at 7 o'clock and the profiled crown also reference the ergonomics of the historical pocket watch. The case back features an elaborate engraving as a special tribute to the Baillod name.
Both models feature a 41-millimeter case with satin-finished and polished surfaces, a concave bezel, rounded lugs, and a transparent sapphire crystal case back. Visible through the latter is the Soprod automatic movement with a 42-hour power reserve.
Two versions are available: stainless steel with blued hands and stainless steel with gold PVD coating and black hands. Both versions come with a black leather strap in an alligator pattern.
(RRP €1,110)
