With BOSS, purposefully towards INHORGENTA
BOSS / MOVADO | Hall A2 Stand 306
With a clear stance, dynamic design language and international appeal, it presents itself BOSS at INHORGENTA as a brand for people who live their lives in a self-determined, purposeful and stylish way.
BOSS stands for modern elegance that embraces movement and makes a statement. The current watch and jewelry collections are part of a holistic brand world and are aimed at women and men who understand design as an expression of personality. International brand ambassadors such as the British actor Corey Mylchreest and the British model Sacha Quenby They embody this claim in a contemporary and self-confident manner.
Grand Prix – Performance with character
With the Grand Prix The BOSS Watches collection brings the precision and dynamism of classic racing to the wrist. Inspired by high-performance machines and sporting craftsmanship, these timepieces combine technical clarity with striking elegance.
The striking 44.5 mm case silhouette makes a bold statement, while the dynamic chronograph layout is reminiscent of the instruments found in high-performance racing cars. Integrated straps and distinctive finishes lend the watch movement and presence. Refined color combinations ensure versatility – without compromise.
Grand Prix is aimed at men who live with purpose. More than just a timepiece, the watch becomes an expression of strength, control, and self-confidence – a modern icon with racing DNA.
North – Jewelry with a direction
The North The BOSS Jewelry collection translates the symbolism of a compass into modern menswear design. Each piece represents orientation, clarity, and determination – qualities reflected in the minimalist design language.
The compass-inspired pendant is reinterpreted through clean lines and refined finishes. The combination of polished and satin textures creates a vibrant interplay of light and movement. North is more than an accessory – it's a statement for men who know where they're going.
Fiora – Natural elegance for women
With the women's watch collection Fiora BOSS brings the beauty of nature into a contemporary, feminine form. Building on the success of jewelry-inspired watches, Fiora captures the soft, sculptural lines of nature and translates them into a modern silhouette.
The case is reminiscent of the contours of a flower, while the intricately crafted bracelet captures the flowing movement of petals. Each link is carefully shaped to balance comfort and elegance. Minimalist details and the signature BOSS logo complete the design, making Fiora a modern classic – perfect for day and night.
Fiora Jewelry – Jewelry in Motion
The Fiora jewelry collection complements the watch with its own interpretation of natural forms. Inspired by the gentle movement of a flower, the pieces capture the harmony between natural grace and contemporary sophistication.
Petal-shaped links, adjustable bracelets, and elegantly rounded hoop earrings create a play of light with every movement. As the perfect complement to the Fiora watch, they create a unified expression of femininity – delicate, sophisticated, and always in motion.
Modern collections with a clear identity
With its latest watch and jewelry collections, BOSS demonstrates at INHORGENTA how performance, nature, and design combine to create a clear, contemporary brand identity. Whether dynamic and performance-oriented or feminine and sculptural – all lines share a common stance: modern style with a sense of purpose.
Images: ©BOSS Editorial staff: INSIGHT LUXURY & INSIGHT INHORGENTA
