Noor – Passion for the extraordinary

Timeless elegance, precise craftsmanship and a clear sense of modern design: Noor is one of Germany's most exclusive diamond jewelry brands. For over five decades, the manufactory has stood for jewelry pieces that not only impress aesthetically, but also combine character, substance and profound craftsmanship.

Made in Germany – Jewelry with a heritage

Noor jewelry is crafted in Pforzheim – one of Europe's most traditional jewelry centers. As a third-generation family-run manufactory, Noor combines classic goldsmithing techniques with contemporary design approaches. They exclusively use recycled gold and carefully selected diamonds, underscoring their commitment to quality, responsibility, and sustainability.

Three collections. One clear identity.

Essential Collection – The foundation of every jeweler's assortment

The Essential Collection It stands for masterful jewelry classics: purist, precise, and timeless. Solitaires, eternity rings, and elegant basics form the foundation of a high-quality range and appeal to customers who value lasting elegance and stylistic confidence.

Creative Collection – Design with personality

Modern, diverse and individual: The Creative Collection This line is aimed at customers who see jewelry as an expression of their personality. Clean lines, creative shapes, and a deliberately contemporary look make this line particularly attractive to a younger, design-conscious audience.

Each piece tells its own story and combines fashionable freshness with the design clarity for which Noor is known.

Exclusive Collection – Jewelry for the highest demands

The Exclusive Collection is the brand's flagship product. Luxurious, innovative, and versatile, it presents diamond jewelry of the highest quality. Especially popular: the new models of „Duo“ series, which impress with their versatility and sophisticated design.

noor Individual – Custom-made individual pieces

A particular highlight of the brand is noor Individual. Here, bespoke, one-of-a-kind pieces are created according to customer wishes – from the initial design to the finished piece of jewelry. Every project is personally overseen and executed to the highest standards of craftsmanship.

For jewelers, noor Individual offers the opportunity to clearly differentiate themselves and offer customers a truly unique piece.

Outlook: Inhorgenta 2026

At Inhorgenta 2026, Noor will present exciting new jewelry pieces from all three collections – Essential, Creative, and Exclusive. The range will be complemented by a carefully curated selection of colored gemstones, perfectly suited to the upcoming season – from expressively vibrant hues to soft pastel shades, everyone will find their own personal color vibe. This presentation impressively demonstrates how tradition, design expertise, and market awareness combine to create a harmonious overall concept.