Poiray – Ma Préférence
Poiray celebrates 10 years Ma PréférenceParisian elegance with personality
Individuality has always been a core element of the concept of luxury – but rarely has it been interpreted as charmingly and wearably as by Poiray. The Parisian fashion house invented the collection in 2015. Ma Préférence A jewelry concept that gave women the freedom to express their personality through form, color, and material. Ten years later, the collection celebrates its anniversary – as a symbol of modern femininity and emotional craftsmanship.
„"One ring, three elements, endless possibilities" – with this principle, Poiray has created a modular system that unites creativity and emotion. The band, setting, and gemstone can be combined and rearranged at will. In this way, each piece of jewelry becomes a reflection of its wearer – versatile, vibrant, and individual.
The secret to success: Poiray understands luxury not as possession, but as an expression of identity. Ma Préférence Jewelry is for living – and for passing on stories.
Parisian jewelry art with a history
Since its founding in 1975 by Michel Ermelin and Françoise Rauscher Poiray stands for feminine lightness and French refinement. With colored gemstones, soft lines and Art Deco influences, the house brought a breath of fresh air to the Place Vendôme.
Icons like the Ma Première-Uhr (1987) with interchangeable straps or the Cœur Entrelacé (1994) made Poiray a symbol of self-confident femininity. Also for the anniversary of the Ma Première Mini With elegant pastel-colored versions and fine calfskin leather straps, the brand proves how timeless its designs have remained.
More than jewelry – a way of life
Whether the playful hearts of Cœur Entrelacé, the clear lines of Ma Première Mini or the modular freedom of Ma Préférence Poiray remains true to its mission: to create jewelry that not only adorns but also carries meaning.
More about Poiray in INSIGHT LUXURY
Heart Relaxation
Poiray made the heart a trademark in the 1980s, especially with the Cœur Entrelacé-Collection (1994). With gold, diamonds and, since 2023, enamel, the heart remains a symbol of timeless romance in Poiray's jewelry creations.
POIRAY „MA PREMIERE MINI“
The Ma Première is characterized by its rectangular case with rounded edges and an elegant, grooved bezel – inspired by the Art Deco style.
More about Poiray: in INSIGHT-LUXURY.com
and https://poiray.com/en
