Avant-garde by Alexander Shorokhoff
Founded in 1992 by Alexander Shorokhov, the brand has established itself worldwide from picturesque Alzenau in Bavaria and created its own artistic niche in the watch market.
And these positions are filled extremely successfully, as numerous Awards from the iF Design Award to the Trend Chrono Award, the International Architecture & Design Awards and the NY Product Design Award.
The brand stands for small series with artfully designed and crafted dials, all of which spring from the creative mind of the founder and designer. Inside, elaborately finished mechanical movements perform their precise work. In addition to three-hand watches, the range includes chronographs, full calendars, and tourbillons.
The current "Karandash" model conjures up the avant-garde on your wrist. This social and artistic movement from the late 19th and early 20th centuries stands for renewal, breaking with convention, and the courage to experiment.
How many watches from Alexander Shorokhoff It's not intended for a subtle appearance, but rather a magical eye-catcher. The eye wanders incessantly back and forth between the striking yellow hands, the green or blue sub-dial, the colorful names of various avant-garde artists encircling the black dial, and the checkered, fabric-covered leather strap.
The hour markers and the distinctive "60" are made of stainless steel, as is the 43.5-millimeter case. The latter is water-resistant to 5 bar and houses the hand-wound 3105.AS movement with a 42-hour power reserve. Its refinements, such as hand-engraving, rose gold plating, hand-polished and blued screws, and cloud-ground gears, can be viewed through the sapphire crystal case back.
The „Karandash,“ limited to 50 copies, costs €1,750.
