Kühnel wedding rings: A new future with the Giloy Group
Kühnel has now completed its first INHORGENTA since the takeover by Herbert Giloy & Söhne GmbH & Co. KG behind it. The Pforzheim-based wedding ring manufacturer is looking to the future with renewed vigour, much to the delight of existing customers and competitors alike.
Positive response from customers
In a way, this year's INHORGENTA was also a new beginning for the Kühnel company from Pforzheim. Since the beginning of February, it has been an official part of the GiloyGroup, thus ensuring its continued existence for the future after 66 years.
Managing Director Armin Kühnel reports on how he experienced INHORGENTA as part of Herbert Giloy & Söhne GmbH & Co. KG.
INHORGENTA 2025 was a valuable opportunity for us to provide our customers with comprehensive information about the takeover and the continuation of the Kühnel brand. We were able to clarify many open questions - especially regarding the availability of our alloys. All alloys will be available again in the coming days.
The response to the takeover of Trauringe Kühnel was consistently positive. Our customers were delighted to hear that the brand will be continued. We have numerous ideas and concepts for the future, which we will now develop further in close cooperation with Giloy.
Large selection for strong sales
Of course, Kühnel is also currently aware of how tense the German jewellery industry is. The high price of gold is also influencing the market, which is why Kühnel is seeing even greater demand for alternative alloys. The large selection of alloys and material combinations available at Kühnel meets the needs of customers and therefore also boosts jewellers' sales. Kühnel provides further insights:
Our bestsellers continue to be wedding rings, closely followed by engagement rings, which are particularly impressive with their unique design and the option of pre-pinning. The Kühnel brand offers a wide selection of alloys and alloy combinations that are unique on the market in this variety.
The family business also emphasises sustainable materials. The rings are made from recycled gold, silver, platinum and palladium. Furthermore, 100 per cent of the production takes place in Germany. The material comes from refineries based in Pforzheim and is adorned with diamonds from conflict-free sources.
Focus on attractive offers and good costing
The new products at Kühnel also include rings that reflect the current demand for more delicate rings. Another trend that can currently be observed is striking and angular gemstone cuts such as the emerald cut or the baguette cut. Kühnel's range also fulfils the demand for these designs with a contemporary look. The wedding ring manufacturer reveals further plans:
We are constantly working on new projects to provide our customers with even more attractive offers. We are currently focusing in particular on optimising the calculation of our solitaire rings to enable even more competitive pricing. Further exciting developments are in the pipeline.
Kühnel's business will continue seamlessly after the takeover and will be strengthened by the partnership with Giloy.
Annegret Moser
