25 years of Marco Bicego: celebrating a jewellery heritage
Marco Bicego turns 25. The Italian fine jewelry brand celebrates its anniversary with a new global advertising campaign. It not only highlights the brand's successes and cultural heritage but also offers a glimpse into the future.
Left: Isabeli Fontana is the face of Marco Bicego’s new campaign.
Femininity and Italian flair
Marco Bicego enchants with a unique style of rich gold tones and sensual shapes that emphasize the femininity of its wearers. The fine jewelry brand, with the "Made in Italy" label, carries the rich heritage of Italian jewelry culture into the future. Designer and founder Marco Bicego combines traditional craftsmanship with modern creativity. His inspiration comes from nature and is characterized by soft, organic forms that have helped the jewelry achieve great recognition and popularity worldwide.
Marco Bicego is now represented in almost 50 countries and demonstrates this presence with flagship boutiques in locations including Venice and Verona, Paris, Athens, New York, and Tokyo. A monobrand boutique in Germany is located in Baden-Baden.
The Jewelry icons by Marco Bicego
Over the years, Marco Bicego's studio has created many breathtaking pieces of jewelry that are now among the brand's icons. Founder and Creative Director Marco Bicego told:
Behind each of my creations lies a story: It tells of the masterful craftsmanship my father passed on to me, rooted in the millennial heritage of Italian goldsmithing. It's a story of creativity, innovation, and passion for the art of jewelry. But above all, it's a love story. It's an honor for me to share my passion and pride, and I hope my jewelry creations convey these same feelings to the people who wear my jewelry.
To mark the brand's 25th anniversary, Marco Bicego has now selected his "25 Best" – iconic designs that embody the brand's style, craftsmanship, passion, and exclusivity. These icons include the nature-inspired "Lunaria" collection, featuring delicate gold surfaces refined by hand with intricate hand-engraved thread burin. The iconic "Jaipur" collection also incorporates this traditional craftsmanship in its design of organically shaped chain links. In the "Paradise" collection, Marco Bicego showcases his love of colored gemstones. The carefully selected gems become the focal point of designs that exude esprit and joie de vivre, each with a unique character.
The "Masai" and "Marrakech" collections showcase the unique coil technique, pioneered and patented by designer Marco Bicego himself. This special technique transforms delicate gold wire into captivating necklace, bracelet, and ring designs with an incomparable, luxurious light reflection.
New advertising campaign with Isabeli Fontana
To mark the anniversary year, Marco Bicego is launching a new global advertising campaign. The face of the campaign for 2025 and 2026 is Brazilian supermodel Isabeli Fontana. She was photographed by renowned fashion photographer Cass Bird in the Basilica Palladiana in Vicenza. The basilica is a masterpiece of Italian Renaissance architecture and an epitome of harmony and classical beauty.
The choice of this location has special significance for Marco Bicego. It expresses the brand's deep connection to the Veneto region, where Italian jewelry craftsmanship and Marco Bicego's design have their roots.
Isabeli interprets this rich Italian heritage in a vibrant and modern way. Her personality combines elegance with a light, carefree sophistication, making her the ideal embodiment of an inspiring female role model. Cass Bird photographed Isabeli wearing jewelry from several Marco Bicego collections—Marrakech, Masai, Lunaria, and Africa—as well as some of his high-jewelry creations. Marco Bicego, founder and creative director of the brand, comments on the campaign:
Our campaign is a true homage to individual style and Italian craftsmanship. It was a great pleasure for me to photograph in the Basilica Palladiana, an architectural gem that enchants visitors with its splendor and history. I was also thrilled that Isabeli Fontana represented the brand, as she embodies the multifaceted, strong woman that Marco Bicego stands for. Over these 25 years, our jewelry creations have evolved, but the style has always been timeless and distinctive. We chose Isabeli because she is a woman who loves, feels, and breathes our jewelry, radiating wonder, genuine emotions, and positive vibes that embody the essence of our creations.
Isabeli Fontana found the collaboration with the Marco Bicego family a great experience and explains:
What I love about Marco Bicego's designs is the perfect balance between uniqueness and timelessness. The pieces are striking and bold, yet can still be worn all day long. The brand's exceptional ability to combine innovation with classic elegance is truly inspiring. Marco Bicego jewelry adds a touch of luxury and sophistication to my style.
The launch of the new advertising campaign marks a pivotal moment in the development of Marco Bicego's visual identity and coincides with the brand's 25th anniversary. Since its founding in 2000, the brand has undergone constant growth and transformation. The new look, which reinterprets all of the company's core elements to reflect the evolution of its brand positioning, is an expression of a wholehearted commitment to developing a strong and recognizable image. It underscores the concept of modern, authentic luxury while highlighting the distinctive and versatile character of Marco Bicego's jewelry creations.
Annegret Moser
