BA111OD - certified and affordable: "Chapitre 7"
BA111OD can be found in the Watch Boutique in Hall A1.216
The Swiss brand with the name that makes everyone stumble over how to pronounce it, and a distribution concept that the founder himself has dubbed "phygital." With this, and spectacular prices for high-quality Swiss watchmaking technology, Thomas Baillod has been shaking up the watch community since 2019 – and has quickly achieved success.
„It’s about the evolution of traditional and online retail, that is, physical and digital commerce. I also call it We-Commerce, because it’s about the community. The advantage is that you not only delegate distribution, but also marketing. That’s not possible with pure e-commerce. This means that I’ve completely reinterpreted the three things that are essential for sales – point of sale, service, and warehousing,“ explains Baillod, who will be happy to provide further information at his booth. The lecturer in watch marketing and founder of the Watch Trade Academy will personally explain what this entails and how jewelers can become part of this community at his booth in the Watch Boutique.
There you can also discover watches from the Neuchâtel-based brand. The undisputed highlight is the first certified chronometer from BA111OD.
Chapter Seven
The „Chapitre 7“ – which translates to „Chapter 7“ in German – continues the collection's chapter-based naming convention and is certified by the Observatoire de Chronométrie de Genève. It combines the highest Swiss-made quality with minimalist design and affordability.
„This certification marks a new step for BA111OD and is proof of our high standards and our commitment to offering our customers the best.“
Thomas Baillod
Housed in a 40-millimeter stainless steel case, water-resistant to 10 bar, is the certified Soprod P024 automatic movement with a 38-hour power reserve. Since each movement is individually tested, it guarantees an accuracy of -4/+6 seconds per day – far exceeding the standards of conventional mechanical watches. Carefully regulated, it also offers increased resistance to temperature fluctuations, shocks, and magnetic fields to ensure optimal performance under all conditions.
Its reliable precision can be read on the sunburst dial with its asymmetrical, cascading guilloché pattern. The available colors are Ice Blue, Deep Blue, Forest Green, and Jet Black. The dial is surrounded by a ten-sided, faceted bezel.
The „Chapitre 7“ is worn on a color-coordinated rubber strap (RRP 940 € CHF) or on a stainless steel bracelet (RRP 995 €).
