Nanis: jewellery in its most feminine form
The jewelry design is passionately Italian, feminine, and at the same time modern and versatile. The jewelry brand has everything it needs for success and demonstrates this year after year with new, captivating designs that celebrate the beauty of women.
Left: Inspired by the mint cocktail „Lattementa“: The Nanis „Boules“ in delicate green. © Nani's
Mix & Match in delicate tones
At the heart of Nanis' design language lies the iconic "Boule." The shape of the oval spheres represents femininity, sensuality, and elegance. This philosophy behind the Italian fine jewelry brand permeates all collections and gives form to icons such as the versatile "Ivy" necklace or the "Ciliegine" earrings.
The "Boules" are a core element of the brand's DNA. They are now available in hand-engraved yellow gold, polished rose gold, and adorned with colored gemstones. In 2024, the "Boule" received its own collection of the same name, reviving the charm of the 1950s and 60s. What makes this collection special is that the new pieces come in the form of charms that can be seamlessly and playfully combined with all existing Nanis collections. The possibilities for mixing and matching are virtually endless.
The designs, in delicate pastel shades ranging from pink and lilac to soft green and Caribbean blue, are inspired by classic Italian cocktails of the 1960s. They bear names like "Rosolio," "Lattementa," "Violetta," and "Anice," evoking the Italian dolce vita. In the words of designer Laura Bicego: "Jewelry that knows how to party.".
The designs appear light and playful, and their delicate colors evoke the feeling of spring. It's no wonder that the "Boules" collection became a bestseller in 2024.
New designs for the „Muse“ and „Boules“ Collections
This year, Nanis is focusing on partnerships with retailers. The aim is to create more opportunities to experience the brand and the craftsmanship behind each individual piece of jewelry.
At INHORGENTA, Nanis presents new charms from the "Boules" collection, featuring mother-of-pearl inlays that add another delicate tone to the palette. The "Muse" collection expands with necklaces and bracelets that can be worn on either side, creating captivating contrasts through the use of mother-of-pearl and blue amazonite. Colored accents remain a key element in Nanis' designs, reflecting the growing popularity of colored gemstones. These gemstones are true eye-catchers and offer a perfect way to express one's personality. Designer Laura Bicego explains regarding the trade fair appearance in Germany:
For us, exhibiting at INHORGENTA is a given and an opportunity we simply can't miss. The event is essential for us to stay in touch with our German retail partners and expand our reach. The international platform allows us to showcase our collections, strengthen our relationships, and stay on top of the latest trends. INHORGENTA uniquely combines opportunities for business, networking, and access to a diverse audience along the entire jewelry value chain. Our participation again in 2025 reaffirms our commitment to the European market and our desire to forge strong relationships with the international jewelry community. We are delighted to once again be part of this important event, which continues to provide such a vital platform for innovation and growth in our industry.
Visit the Nanis booth in the Fine Jewelry Hall B1 at booth 305.
Annegret Moser
