mandana: Redefined luxury with its own lab-grown diamonds
Making its debut at INHORGENTA: mandana confidently embraces its new jewelry business featuring lab-grown diamonds produced in Germany. The company not only boasts an attractive product range and effective marketing, but also a clear understanding of the market situation surrounding the much-discussed topic of lab-grown diamonds. This can be invaluable for jewelers and manufacturers in their decision-making process.
Left: Solitaire jewelry with lab-grown diamonds by mandana Jewellery.
Next Generation Jewelry
Lab-grown diamonds have become a distinct and established niche within the jewelry segment. INHORGENTA reflects this development with the presence of several brands representing this segment. One brand making its debut at the trade fair in 2025 is mandana. This relatively new company offers luxury jewelry made from 18-karat recycled gold and also sells its own lab-grown diamonds under the Nevermined label, produced at its Essen location. Their offerings perfectly align with current trends and the needs of a new, discerning customer base that values ethical consumption.
Christine Marhofer, founder and CEO of Nevermined and mandana, describes her impression of the current market situation with lab-grown diamonds:
Lab-grown diamonds are the answer to some of the reservations that have existed in connection with diamonds until now. With our own production facilities, we have succeeded in producing lab-grown diamonds in Germany that are in no way inferior to mined diamonds in terms of quality and also offer numerous ethical and ecological advantages. Nevermined lab-grown diamonds protect the climate, rainforests, water resources, and agricultural land. Furthermore, it is important to me to guarantee fair working conditions for all employees in our production facilities in Germany and to provide transparent insight into all process steps, which contributes to continuously improving our high quality. Lab-grown diamonds fulfill so many values that are important to the next generation. That is why we are convinced that LGDs are indispensable in the luxury jewelry market, both now and in the future. The figures also prove it.
No "either/or" when it comes to diamonds
Brands like mandana are part of a heated debate about whether diamonds from the earth or from a "test tube" are the better choice for jewelry – not only in the interest of end consumers, but especially for the companies that trade in them. Michael Marhofer, the co-founder of Nevermined, This question doesn't arise. In his view, coexistence and living side by side are absolutely possible:
Despite all the advantages of lab-grown diamonds, we observe that the industry is reacting somewhat hesitantly. This is hardly surprising: after all, mined diamonds were unrivaled for decades, and changes in an established market often feel unsettling at first. However, we believe that any reservations and uncertainties will disappear extremely quickly as we educate the industry more effectively. Lab-grown diamonds don't have to displace the existing market. They can coexist alongside mined diamonds as an alternative. In the long run, the free market and the target audience will determine which of the two solutions prevails. We recommend that jewelers and jewelry manufacturers invest in both equally. This way, they can guarantee that they meet both demands and respond to all possible developments.
mandana and Nevermind debut at INHORGENTA
Now that perhaps some uncertainties or misunderstandings regarding the new diamonds have been cleared up, curious dealers and manufacturers have the opportunity to get a closer look at lab-grown diamonds.
mandana and Nevermined are exhibiting together for the first time at INHORGENTA this year, in Hall B2, where Trendfactory is also conveniently located. Lab-grown diamonds are also a trend, and trends, as we know, reflect customer needs and interests. All the more reason to explore this topic. Trade fairs like INHORGENTA offer the ideal platform for doing so. CEO Christine Marhofer explained:
INHORGENTA is one of the most important platforms for us to present our values and vision to a broad professional audience. We will be exhibiting at INHORGENTA for the first time in 2025 and, as pioneers in the field of "made in Germany" lab-grown diamonds, we want to take advantage of the opportunity to engage directly with our partners and potential new customers. We particularly value the dialogue with jewelers, goldsmiths, and jewelry manufacturers who share our vision of sustainability, conscious luxury, and innovation. At the same time, the trade fair is a place where we can observe valuable inspiration and trends.
Youthful styles and fancy color lab-grown diamonds
There's plenty to discover at the mandana and Nevermined booth. Founder and CEO Christine Marhofer gives a preview:
At mandana and Nevermined, 2025 is shaping up to be a year of exciting news: new collections, high-profile partnerships like the one with the German Football Association (DFB), and even expansions in our physical locations. For our B2B prospects at the trade fair, we're particularly interested in this: we're convinced that the demand for lab-grown diamonds and jewelry will increase dramatically, especially with the next generation of jewelry buyers. And it's already happening! That's why our Nevermined lab-grown diamonds are now available in our online shop for the jewelry manufacturing industry. Our mandana Neo-Luxury jewelry is now also available in brick-and-mortar stores, in addition to our online presence. We cordially invite the jewelry industry to visit us at the trade fair this year so that together we can position ourselves as partners in the rapidly growing lab-grown market. We look forward to seeing you there!
Visit mandana and Nevermined in Hall B2 at booth 423.
Annegret Moser
