The French Pavilion

This year, it will also be presented by the French association Francéclat and showcased in Hall A1.228. these exciting brands:

Bristol, Herbelin, LIP, Perrier Lannier, Poiray, Yema and new additions in 2025 Rochet, Kelton, Clyda and Montignac

Cover image: Poiray

The French watch industry combines creative independence with traditional excellence, giving rise to an inventive watchmaking culture. This results in authentic, elegant, and unique products with coveted French chic. From iconic brands like Yema, Herbelin, and LIP to fashionable offerings like those from Poiray, which have established themselves in the watch world, the French watch landscape reflects a wide range of design segments and price points. The French Pavilion at INHORGENTA, organized by Francéclat, showcases the diversity of a dynamic and tradition-rich French watch industry, represented by established and emerging brands with expertise, know-how, and creativity.

More about the brands

Bristol

Briston was founded in 2013 by Brice Jaunet, who decided to launch his own brand after 15 years in the luxury watch industry.

From the very beginning, he focused on an iconic design that combines modern style elements and colors with traditional ones. And anyone who thinks of eyeglasses when looking at many Briston watches is absolutely right. The tortoiseshell-like case material is made of cotton resin (cellulose acetate), which has long since conquered the world of eyewear.

The distinctive cushion shape and classic dial design create a look that is both familiar and extravagant, promising eye-catching appeal. The cellulose acetate used offers a wide variety of colors and shapes and is a natural product made from cotton and acetic acid. There are also models where the square shape is created from the curves and straight lines of the stainless steel case. In addition to the interchangeable, robust, and water-resistant NATO strap, leather, silicone, flannel, and steel straps are also available.

Learn more: briston-watches.com

The watch brand Herbelin was founded in 1947 by watchmaker and namesake Michel Herbelin in Charquemont, in the heart of French watchmaking.

With his expertise and passion for watches, Michel was committed to developing high-quality timepieces equipped with Swiss movements. Above all, he wanted to design beautiful watches that reflected the classic virtues of French savoir-vivre with meticulous attention to detail.

„The French brand DNA is therefore absolutely authentic,“ explains Egbert Klapper, who has been managing Michel Herbelin GmbH for more than two decades. „All our watches are manufactured in small series at our factory in Charquemont in the French Jura region with respect for traditional craftsmanship. The founder and namesake, Michel Herbelin, and the current owners and employees of the company are all true Frenchmen.“

And they have always placed great value on high-quality materials and components such as scratch-resistant sapphire crystal, Swiss quartz movements, and Swiss-made mechanical movements. Design, planning, construction, manufacturing, and quality control are all 100% handled by Herbelin in France. The classic virtues of French design, with its nonchalant elegance and stylish ease, are always present.

As a true pioneer, the LIP brand, founded in Besançon in 1867 by Emmanuel Lipmann, has enriched the tradition of French watchmaking for more than a century and a half with innovations and exclusive creations. These are characterized by elegance and sophisticated design and appeal to a broad customer base.

LIP distinguishes itself through unique expertise in watchmaking. As the oldest active French watch brand, the company develops and manufactures all its watches in Besançon.

With unconventional, timeless designs, LIP pays tribute to people and events that have shaped its history and the history of France.